SPCA Fostering
A social campaign reframing animal fostering for a younger audience. Built around humour and honesty, it compares fostering to a “low-pressure relationship,” reminding people that even short-term care can make a long-term difference.
REBOOST
An energy drink campaign made for gamers who don’t flinch, no matter how chaotic things get. The playful copy and bold visuals push the idea of being locked in to absurd extremes — Reboost keeps you focused through anything.
MoodyBru
A personal coffee packaging concept that reflects my layered personality — from playful to introspective. Each product represents a different “mood brew,” blending emotion and design to show how visual identity can be both structured and deeply human.
MTN Ag’yona Inethiwekhi
A campaign exploring language and local culture by turning everyday excuses into playful storytelling. We used the phrase “Ag’yona Inethiweki” as a scapegoat for life’s little mishaps — then flipped it to show that with MTN, you’d never have to blame the network again.
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